Client / Creative Brief
This is the brief pertaining to our campaign.
Nov 16, 20201 min read
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Creative Strategy
This is the creative strategy we built our campaign upon.
Nov 16, 20201 min read
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Medium 1: Posters
Posters will be informative as the direction of the campaign leans towards re-informing the public to correct misunderstandings. We...
Nov 16, 20201 min read
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Medium 2: Billboard
Billboards serve as a simple call-to-action. Following along with the visual theme of our posters, the billboard visuals are also...
Nov 16, 20201 min read
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Medium 3: Social Media
Social Media serves to provide information and engagement, along with a direct link to the official website where people can take action....
Nov 16, 20201 min read
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Medium 4: Radio Advertisement
Radio advertising serves as a medium to deliver short yet impactful messages to listeners. With radio advertising, World Vision is able...
Nov 16, 20201 min read
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Medium 5: Direct Email Newsletter
Direct email newsletters serve as a personal engagement with supporters. In the direct email newsletters, we included information about...
Nov 15, 20201 min read
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About the Campaign
Brain juices and big ideas. The campaign is derived from the concept of pushing for the truth to change the perception. World Vision has...
Nov 14, 20201 min read
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