Medium 4: Radio Advertisement

Radio advertising serves as a medium to deliver short yet impactful messages to listeners.

With radio advertising, World Vision is able to reach the working adult demographic on their commute to work or even in their spare time at home. The intro is meant to engage the senses of the listeners in order to get them thinking on their own. In a way, it gets them to count their privileges and then brings them to the reality of those who live in poverty and who go without having basic amenities in their daily lives. It then beckons the listener to take action and make a change for those who need it.

As a whole, the radio ad goes for a heartfelt, empowering and impactful approach to call listeners to World Vision’s cause - to call them to stand up and make a change for communities across the world.