Medium 3: Social Media

Social Media serves to provide information and engagement, along with a direct link to the official website where people can take action.

In today’s society, social media is a platform in which information can be passed around to a large audience with ease. Hence, we included it without a question. Similarly to the rest, it has a recognizable visual theme as the rest of the media we used and ties in with the concept of picture frames.

Social media provides a space to put more extensive information in, while also telling the testimonies of what has already been accomplished by World Vision in their various areas of work. It serves as proof, as well as an emotional pull for the readers and calls them to action.

In addition, it allows World Vision to engage with their followers and is also a direct link to their official website, in which potential donors could make their offerings.