Medium 1: Posters

Posters will be informative as the direction of the campaign leans towards re-informing the public to correct misunderstandings.

We created the posters with the existing visuals of World Vision in mind. With clean and simple layouts, we presented the information in a straightforward and honest, yet narrative way. The photo frame is a connotation of how you “adopt” these children and communities as your own when you donate to them, having precious pictures of them in frames. It also provides for a minimalistic overall look to the poster.

The copy tells of World Vision's community development work in various parts of the world, and links it back to the truth about child sponsorship program. Ultimately, it goes for an honest but impactful tone; telling the viewers about the reality of what the program is all about, what is happening around the world and what they can do to make a difference in transforming the lives of community.