About the Campaign

Brain juices and big ideas.

The campaign is derived from the concept of pushing for the truth to change the perception. World Vision has a good cause and has undeniable done good work in the past with their development projects. However, a lack of transparency and accountability has led to negative reviews about their organization being fraudulent and dishonest with their dealings. This could potentially hurt the number of donations which come in to fund their work in various parts of the world.

Hence, we aimed to clear up the misunderstanding and to somehow bring their truth to light. World Vision's heart has always been for their community programs, but have framed it in a way where each donation towards a specific child will go towards the collective wellbeing of their community. With that in mind, we crafted the message behind our campaign: 1 FACE = 1 COMMUNITY.

Each child represents more than just their own individual life. They are the face of their entire village; of the other children, teenagers, adults and elderly who live there. It no longer remains about just one person, but about many lives. And if one person, like you and me, could do something to change a community, just imagine what this whole transformed community would be able to do for their future generations and for the other communities around them.