Medium 2: Billboard

Billboards serve as a simple call-to-action.

Following along with the visual theme of our posters, the billboard visuals are also encapsulated into photo frames. The tagline would remain the same, and the main difference would be in the body copy.

To suit the billboard, the body copy is short and to the point - encouraging the viewers to contribute to the transformation of a community through World Vision. The images depict different sectors in which World Vision prioritizes: clean water and sanitation, education, livelihood, emergency relief and so on.

This medium targets the working adults who drive to work and back. They are the ones with income to spend and when they are in their vehicles during traffic jams or even just happen to pass by, it would give them something to think about.