Medium 1: Posters

Posters will be the spark of the campaign, igniting a sense of curiosity and mystery in the hearts of consumers.

We created the posters with the intention of invoking a sense of curiosity and mystery within those who read them. With a tinge of fantasy and humour, it could serve as a refreshing little read in otherwise mundane settings.

The visuals are extremely simple and clean, and the punchy tone of the copy make for an easy read that would not make the reader feel as though it is bothersome to go through, as compared to more busy-looking ads that require the onlooker to dismantle for the core message.

They focus on the person depicted and the "prologue" of their story. It tells of the adventures they are about to embark on, but does not provide the pay-off the ending of the story. Hence, the QR code is there for people to find out what it is all about. It will link them to Kodak's social media account, where the explanation and call to action is.

Ultimately, it goes for a more personal and empowering vibe, that stresses on the fact that no one else could every be able to tell your story. Only you can.