Medium 3: Social Media

Social media serves as the call for engagement and consumer participation.

In today's society, social media is one of the most prominent ways that people share their lives with others. Hence, we thought it'd be a fantastic platform to allow people to engage with this whole narrative of telling their own stories. Social media will also be the place where the stories of the poster and magazine visuals are told, hence providing some "pay-off" to the readers.

The QR codes in all the other media lead to the Instagram page in which they will be able to find out what the campaign is all about and to also view the stories that have been submitted by other people. This subtly serves as advertising as well, because they would then be able to view the images captured by the Kodak film cameras, which would be a testimony to the quality and aesthetics that the camera could provide.

In addition, there would be 2 main incentives that would lead them to participate in the campaign for themselves. Firstly, it would be that freebies are up for grabs. We decided that it would be more attractive for people to join if they were to get something physical in return for their participation, and hence we thought that the selected winners would receive 2 boxes of free film rolls. The second incentive would be that their social media account and their photography would gain exposure from being featured on a reputable brand's official account.

Overall, this would emphasize strongly on the aspect of empowering to live their best life and to share the wonder of it with others.