ABOUT THE CAMPAIGN

The Eastman Kodak Company is an American imaging company that began in the 19th century as an innovator of photography. It is known for creating a consumer market for amateur photography and pioneering the technology that allowed Hollywood movies to be filmed. However, in recent years, Kodak's business declined severely and they have even been forced to declare bankruptcy in 2012. This campaign aims to boost the sales of this declining brand and seeks to change consumer perception of their tarnished brand image.