Medium 5: Video

The video ad is a punchy and humorous addition to the campaign that ties the theme together.

The short video ad touches on the affordability aspect of the camera line as we thought it would be easier to mention something being cheap than to visually show it.

The short clip is also a call to action. This is where the ad beckons the public to pick up their very own Kodak film camera and share their story with the world.

The funny storytelling vibe, using Grammarly's ads as reference, is similar to the poster storytelling concept. It highlights on the ad objective of it being affordable.