Medium 4: Transportation

Transportation ads will serve to broaden the reach of the campaign, and will give bored passengers something to think about during their commute.

The whole concept behind our transportation ads and visuals is to get the passengers to feel as though they are looking through one of Kodak's viewfinders, about to embark on an adventure of their own. Taking public commute is probably something mundane and dull to most, hence, the intentions behind these ads are to instill a sense of wonder. It makes the passenger feel as though they are on the way to somewhere exciting and mysterious - on their way to live out the story of their lives.

The poster visuals in the train are also a call to action. This is where the ad beckons the public to pick up their very own Kodak film camera and share their story with the world. A QR code linked to Kodak's social media account is also provided. "Going on an adventure? Pick up a Kodak film camera and tell your story like only you can. Tag us at @kodak on your post, hashtag #OnlyYouCan and stand a chance to win freebies and be featured on our official account!"